Mobile Website Revision

After design iterations we have cut some unnecessary text out, reformatted the header, and added a home button at the top right.

Zen Garden Mobile

Usability Testing Feedback

For the most part our feedback was positive and unanimous. Users felt that:

• It was easy to find the requested information (contact, specific bed bug facts, ect)
• The website was credible and the business was respectable
• They would recommend the site to a friend
• They knew what the site was about
• There were more than enough resources to contact Four Paws
• The three steps on the 'Services' page were helpful and easy to understand.

There were a few things that were brought up by individual users (rarely unanimously) that we decided were legitimate things to change for our final site were:

• A page header for the 'Services' page
• The links to Facebook and linked in were too far in the corner
• The home page needed a navigation button

We were pleased with the testing and feel as though these few changes will make the site an effective tool for web users in need of Bed Bug inspection.

Initial Mobile Wireframe

Design & Content - 1st Draft

Home

About

Bed Bug 101

Services

FAQ

Contact

Identity Strategy

• Business name- Four Paws Bed Bug Detection.  The name includes the dog aspect of the company as well as letting people know what they detect. 
• Web site tagline- We do not think it is necessary because the name has a strong indication of what is on the site.
• logo- The logo has a picture of the bed bug and indicates where the company is located
  

• URL/domain name- www.4pawsdetection.com This URL is simpler than the one the company has currently.  We want customers to be able to remember the name of the web site.
• Email- kelly@4paws.com, annie@4paws.com
• Facebook- Facebook.com/fourpaws
• Twitter- The group does not feel that four paws should have a twitter mainly because there are not many updates that people should see.  Four paws has 32 followers, facebook would be more useful for them.
• Youtube- www.youtube.com/fourpawsbedbugdetection  On the youtube channel there should be videos of Marley to show potential customers what exactly Marley does on a day to day basis.  People do not believe that beagles can sniff out bed bugs so youtube would be a great way to show that off.
• Linkedin- www.linkedin.com/fourpawsbedbugdetection, It will be connected with Varmint Guard as well as the trainer.  People will be able to find the company through this site.  
• Yelp- Can show customers looking for bed bug companies in their area.
• Angies List- Great way to have feedback to attract more business

Overall we wanted to keep the names of the web sites similar to one another so customers can easily remember everything.  

wireframe

https://mail.google.com/mail/u/0/?shva=1#inbox/13a4caaa1e7a4ab6

Social Media Strategy

- How and why should Four Paws utilize Social Media sites as part of their site strategy?

Four paws should use social media sites as an extension of their typical website as well as for advertising. Some people especially younger feel more comfortable on a site such as facebook and consider it more reliable than a standard website. Facebook has pages for companies and organizations where information can be displayed as well as pictures and posts. If the social media site were linked in original website, a user could start at the Four Paws website go to their social media web and get more recently updated information. such as dog training pictures and other information regarding Marley and the company.  These sites should not post about specific people or give any information regarding the clienteles.  

- What should they expect to do (with the social media site) to be successful?

Most importantly they should post only information they think the client would want to see. Posts should be about the business or Marley and should not contain information that could be placed on one of their personal pages. Pictures of Training or Marley in action would give the users an idea on the process. Additionally coupons could be printed off if you mention the service to friends, which can be done discreetly.

Contact Wireframe

Our Presentation

Progress Report

In order to design the webside for four paws we first needed to conduct research. We have completed a survey with 40 people as well as conducted 2 interview.
In addition to the research we have begun the website design process. We have conducted multiple card sorts in order to organize conent and have agreed upon a specific organizational structure. Additionally we have a wireframe for the homepage and content page.

Wireframe and Site Organization Outline

Final Site Organization Experiment

Questions while administering research:

•  What is FAQ?
• What is 'Pictures of Ladies?'
• Are 'About' and 'History' different?
• Should any point go under home?

Below are the results of three card sorts conducted with the content for the website:

 

Web & Mobile Charter

Web & Mobile Charter:

Business Goals:

• Become the number one choice for bed bug detection.
• Make company information more accessible to customers by acceling in search engine optimization.
• Expand company by obtaining another detection dog and therefore cater to more clients.
• Continue to provide personal, informative, and secure service to customers.

Goals for web site:

• Provide the viewer with necessary information in an easily accessible and aesthetically pleasing way.
• Become the most accessible website on search engines.
• Contain contact information, pricing, education, and other resources that will aid the viewer in choosing ‘Four Paws’.

Goals for mobile:

• Provide the viewer with a way to easily access the website on the go.
• Decrease the reaction time from when you want to access the site, and when you are at a fully accessible and easy to navigate page to improve viewer loyalty.
• Stand out against other bed bug detection websites that are not equipped with a mobile device.

Key Task for web site:

• Create an easy to navigate site that catches the user’s attention for enough time to relay important information about ‘Four Paws’.
• Provide just enough information so that the user is confident in ‘Four Paws’, but not so much that they are overwhelmed with information.
• Provide enough resources to cater to all of the user’s needs.

Key Tasks for mobile:

• Make it as easy as possible for a user to access the website from any location.
• Provide the viewer with ONLY necessary information to aid the clickability and navigation on a significantly smaller device.

Audiences for web:

• ‘Older’ people who’s primary form of accessing the web is through a desktop computer or laptop:
•  Established Home Owners
•  Business Owners
•  Housewives

Audiences for mobile:

• ‘Younger’ audience who are more likely to have smart phone devices
• New Home Owners
• Students ages 18+

Completed Research Plan

In order to properly design a website for four paws k-9 bed bug detection services we will send this survey to various demographics consistent with our business charter.

http://www.surveymonkey.com/s/QLFDKHM

Jenna's Questions

Interview Questions:
What are your thoughts on letting a dog come into your home in search for bed bugs?
Describe your normal cleaning habits.

Survey Questions:
1)  How often do you clean your bed sheets?
     -Three times a week
     -twice a week
     -once a week
     -once a month

2)  Do you take extra measures to insure there will be no bed bugs in your home?
     -yes (ask what they do)
     -no

3)  Do you use social media to find businesses?
    -yes (ask what they use)
    -no

4)  How likely would you pay $175 to hire a dog to detect bed bugs?
     -extremely likely
     -very likely
     -somewhat likely
     -not likely

5)  Is it important that people do not know you have bed bugs in your home?
    -extremely important
    -somewhat important
    -I dont care

Aaron's research plan

Here are a few ideas for obtaining research from our market.
For interviewee, we can interview one of my roommates who just purchased a bed on craiglists and one of the fraternity brothers of AEPi who is currently living in the house. Both people will most likely be concerned about bed bugs and could be interested in this service.
Interview Questions:
1) How much would you pay for 98% accurate bed bugs test for your home?
2) Would you prefer a 30% accurate test for your home for free?

In addition to interviews we will survey the college market base spread through facebook.
Survey Questions
1) On a scale of 1-10 (with 1 being not concerned at all and 10 being very worried) how concerned are you about having a bed bug free home?
2) Do you know the pest control policy of your Realtor?
3) (If yes) Do you feel confident that your home is bed bug free?
4) Where have you heard someone having bed bugs before?
               a) Residential Home
               b) Apartment
               c) Dorm room
               d) Office
               e) I haven't heard of anyone who has had bed bugs
5) If you found you had bed bugs in your home how much would you pay to exterminate?
               a) 0-200
               b) 200-400
               c) 400-600
               d) 600-800
               e) 800-1000
                               f) 1000+

~Aaron Feldman

Mackenzi's Research Questions

Interview Questions:

·         What would be your first plan of action if you found out you had bed bugs?

·         What side effects or signs do you associate with being infested with bed bugs?

Which of these terms appeals to you most?

• Personal
• Reliable
• Private
• Secure

How much would you spend to detect bedbugs if you suspected them in your house?

•  0-200
•  200-400
•  400-600
•  600-800
•  800-1000 
•  1000+

How likely do you think you are to get bedbugs in the next few years?

• o   Extremely Likely
• o   Very Likely
• o   Somewhat Likely
• o   I don’t know
• o   Pretty Unlikely
• o   Very Unlikely
• o   I will not get bedbugs

How likely would you be to hire a dog to detect bedbugs at your home if you suspected them?

• o   Extremely Likely
• o   Very Likely
• o   Somewhat Likely
• o   I don’t know
• o   Pretty Unlikely
• o   Very Unlikey

• I would not let a dog in my home to detect bedbugs.

When searching for a company online, you usually choose:

• o   The first one that appears on the search engine
• o   The one with the most ratings
• o   The one with the highest ratings
• o   The one closest to my house
• o   The one with the best website
• o   I don’t search for reliable businesses online