Tuesday, October 16, 2012

Identity Strategy

  • Business name- Four Paws Bed Bug Detection.  The name includes the dog aspect of the company as well as letting people know what they detect. 
  • Web site tagline- We do not think it is necessary because the name has a strong indication of what is on the site.
  • logo- The logo has a picture of the bed bug and indicates where the company is located
  • URL/domain name- www.4pawsdetection.com This URL is simpler than the one the company has currently.  We want customers to be able to remember the name of the web site.
  • Email- kelly@4paws.com, annie@4paws.com
  • Facebook- Facebook.com/fourpaws
  • Twitter- The group does not feel that four paws should have a twitter mainly because there are not many updates that people should see.  Four paws has 32 followers, facebook would be more useful for them.
  • Youtube- www.youtube.com/fourpawsbedbugdetection  On the youtube channel there should be videos of Marley to show potential customers what exactly Marley does on a day to day basis.  People do not believe that beagles can sniff out bed bugs so youtube would be a great way to show that off.
  • Linkedin- www.linkedin.com/fourpawsbedbugdetection, It will be connected with Varmint Guard as well as the trainer.  People will be able to find the company through this site.  
  • Yelp- Can show customers looking for bed bug companies in their area.
  • Angies List- Great way to have feedback to attract more business
Overall we wanted to keep the names of the web sites similar to one another so customers can easily remember everything.  

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