Social Media Strategy

- How and why should Four Paws utilize Social Media sites as part of their site strategy?

Four paws should use social media sites as an extension of their typical website as well as for advertising. Some people especially younger feel more comfortable on a site such as facebook and consider it more reliable than a standard website. Facebook has pages for companies and organizations where information can be displayed as well as pictures and posts. If the social media site were linked in original website, a user could start at the Four Paws website go to their social media web and get more recently updated information. such as dog training pictures and other information regarding Marley and the company.  These sites should not post about specific people or give any information regarding the clienteles.  

- What should they expect to do (with the social media site) to be successful?

Most importantly they should post only information they think the client would want to see. Posts should be about the business or Marley and should not contain information that could be placed on one of their personal pages. Pictures of Training or Marley in action would give the users an idea on the process. Additionally coupons could be printed off if you mention the service to friends, which can be done discreetly.