Wireframe and Site Organization Outline

Final Site Organization Experiment

Questions while administering research:

•  What is FAQ?
• What is 'Pictures of Ladies?'
• Are 'About' and 'History' different?
• Should any point go under home?

Below are the results of three card sorts conducted with the content for the website:

 

Web & Mobile Charter

Web & Mobile Charter:

Business Goals:

• Become the number one choice for bed bug detection.
• Make company information more accessible to customers by acceling in search engine optimization.
• Expand company by obtaining another detection dog and therefore cater to more clients.
• Continue to provide personal, informative, and secure service to customers.

Goals for web site:

• Provide the viewer with necessary information in an easily accessible and aesthetically pleasing way.
• Become the most accessible website on search engines.
• Contain contact information, pricing, education, and other resources that will aid the viewer in choosing ‘Four Paws’.

Goals for mobile:

• Provide the viewer with a way to easily access the website on the go.
• Decrease the reaction time from when you want to access the site, and when you are at a fully accessible and easy to navigate page to improve viewer loyalty.
• Stand out against other bed bug detection websites that are not equipped with a mobile device.

Key Task for web site:

• Create an easy to navigate site that catches the user’s attention for enough time to relay important information about ‘Four Paws’.
• Provide just enough information so that the user is confident in ‘Four Paws’, but not so much that they are overwhelmed with information.
• Provide enough resources to cater to all of the user’s needs.

Key Tasks for mobile:

• Make it as easy as possible for a user to access the website from any location.
• Provide the viewer with ONLY necessary information to aid the clickability and navigation on a significantly smaller device.

Audiences for web:

• ‘Older’ people who’s primary form of accessing the web is through a desktop computer or laptop:
•  Established Home Owners
•  Business Owners
•  Housewives

Audiences for mobile:

• ‘Younger’ audience who are more likely to have smart phone devices
• New Home Owners
• Students ages 18+

Completed Research Plan

In order to properly design a website for four paws k-9 bed bug detection services we will send this survey to various demographics consistent with our business charter.

http://www.surveymonkey.com/s/QLFDKHM

Jenna's Questions

Interview Questions:
What are your thoughts on letting a dog come into your home in search for bed bugs?
Describe your normal cleaning habits.

Survey Questions:
1)  How often do you clean your bed sheets?
     -Three times a week
     -twice a week
     -once a week
     -once a month

2)  Do you take extra measures to insure there will be no bed bugs in your home?
     -yes (ask what they do)
     -no

3)  Do you use social media to find businesses?
    -yes (ask what they use)
    -no

4)  How likely would you pay $175 to hire a dog to detect bed bugs?
     -extremely likely
     -very likely
     -somewhat likely
     -not likely

5)  Is it important that people do not know you have bed bugs in your home?
    -extremely important
    -somewhat important
    -I dont care

Aaron's research plan

Here are a few ideas for obtaining research from our market.
For interviewee, we can interview one of my roommates who just purchased a bed on craiglists and one of the fraternity brothers of AEPi who is currently living in the house. Both people will most likely be concerned about bed bugs and could be interested in this service.
Interview Questions:
1) How much would you pay for 98% accurate bed bugs test for your home?
2) Would you prefer a 30% accurate test for your home for free?

In addition to interviews we will survey the college market base spread through facebook.
Survey Questions
1) On a scale of 1-10 (with 1 being not concerned at all and 10 being very worried) how concerned are you about having a bed bug free home?
2) Do you know the pest control policy of your Realtor?
3) (If yes) Do you feel confident that your home is bed bug free?
4) Where have you heard someone having bed bugs before?
               a) Residential Home
               b) Apartment
               c) Dorm room
               d) Office
               e) I haven't heard of anyone who has had bed bugs
5) If you found you had bed bugs in your home how much would you pay to exterminate?
               a) 0-200
               b) 200-400
               c) 400-600
               d) 600-800
               e) 800-1000
                               f) 1000+

~Aaron Feldman

Mackenzi's Research Questions

Interview Questions:

·         What would be your first plan of action if you found out you had bed bugs?

·         What side effects or signs do you associate with being infested with bed bugs?

Which of these terms appeals to you most?

• Personal
• Reliable
• Private
• Secure

How much would you spend to detect bedbugs if you suspected them in your house?

•  0-200
•  200-400
•  400-600
•  600-800
•  800-1000 
•  1000+

How likely do you think you are to get bedbugs in the next few years?

• o   Extremely Likely
• o   Very Likely
• o   Somewhat Likely
• o   I don’t know
• o   Pretty Unlikely
• o   Very Unlikely
• o   I will not get bedbugs

How likely would you be to hire a dog to detect bedbugs at your home if you suspected them?

• o   Extremely Likely
• o   Very Likely
• o   Somewhat Likely
• o   I don’t know
• o   Pretty Unlikely
• o   Very Unlikey

• I would not let a dog in my home to detect bedbugs.

When searching for a company online, you usually choose:

• o   The first one that appears on the search engine
• o   The one with the most ratings
• o   The one with the highest ratings
• o   The one closest to my house
• o   The one with the best website
• o   I don’t search for reliable businesses online