Web & Mobile Charter

Web & Mobile Charter:

Business Goals:

• Become the number one choice for bed bug detection.
• Make company information more accessible to customers by acceling in search engine optimization.
• Expand company by obtaining another detection dog and therefore cater to more clients.
• Continue to provide personal, informative, and secure service to customers.

Goals for web site:

• Provide the viewer with necessary information in an easily accessible and aesthetically pleasing way.
• Become the most accessible website on search engines.
• Contain contact information, pricing, education, and other resources that will aid the viewer in choosing ‘Four Paws’.

Goals for mobile:

• Provide the viewer with a way to easily access the website on the go.
• Decrease the reaction time from when you want to access the site, and when you are at a fully accessible and easy to navigate page to improve viewer loyalty.
• Stand out against other bed bug detection websites that are not equipped with a mobile device.

Key Task for web site:

• Create an easy to navigate site that catches the user’s attention for enough time to relay important information about ‘Four Paws’.
• Provide just enough information so that the user is confident in ‘Four Paws’, but not so much that they are overwhelmed with information.
• Provide enough resources to cater to all of the user’s needs.

Key Tasks for mobile:

• Make it as easy as possible for a user to access the website from any location.
• Provide the viewer with ONLY necessary information to aid the clickability and navigation on a significantly smaller device.

Audiences for web:

• ‘Older’ people who’s primary form of accessing the web is through a desktop computer or laptop:
•  Established Home Owners
•  Business Owners
•  Housewives

Audiences for mobile:

• ‘Younger’ audience who are more likely to have smart phone devices
• New Home Owners
• Students ages 18+